The Business of Being a Writer

January 29, 2018
Friedman, a publishing veteran and founder of the author newsletter The Hot Sheet and a columnist for PW’s BookLife website, delivers a comprehensive and eminently readable guide that should be on every writer’s desk. While acknowledging John Steinbeck’s observation that “the profession of book writing makes horse racing seem like a solid, stable business,” Friedman adopts an encouraging tone in addressing those interested in making their living, or at least some money, from it, though she is clear in separating the art of writing from the business of publishing. Discussing whether one should attend an MFA program, how different publishing models work, and the ways writers can develop freelance careers, Friedman touches on a wide variety of topics while never compromising the substance of the information. One invaluable section for understanding how the business of publishing works is a discussion of the way publishers determine the costs of publication versus the sales possibilities of a manuscript when considering a title acquisition. (A link to a sample profit and loss sheet is included in the footnotes.) Friedman’s in-depth knowledge of online platforms and publishing is clear as she discusses their benefits and pitfalls. Her volume is destined to become a staple reference book for writers and those interested in publishing careers.

Starred review from April 15, 2018

Many writers claim that the digital era and self-publishing has made earning money more difficult. There's even a slogan: "Good news--anyone can publish; bad news--anyone can publish." Friedman (Publishing 101) points out what should be obvious: getting paid for writing has always been difficult. Today's multimedia environment demands even more from authors than well-crafted prose, and as much imagination must be invested in storytelling--whether fictive or not--as in marketing and self-promotion. Covering often unclear business aspects for early career writers as well as deep industry knowledge for full-timers, the author also points out troubling misconceptions by those looking for shortcuts to success rather than doing the hard work of learning the craft, drafting query letters, and dealing with rejection. Appendixes describe and decode the intricacies (and subtle deceptions) of contracts and legal issues associated with permissions, copyright, principles of fair use, etc. VERDICT Friedman's 20-plus years in the industry, launching and managing the social media presence of Writer's Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice with encouragement for aspiring and seasoned writers alike.--William Grabowski, McMechen, WV

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